Final Year Project - Collection
What constitutes a collection? Is it the number of pieces collected together? A visual link? The function of the item? Is similarity or difference the key factor? Does it depend on how loosely you define the word ‘collection?’ Does the collection need a purpose? Unity? Is it regional or can it be global?
Task: To take a collection and develop a visual language that unifies all the parts.
My collection: MBTI personalities.
Iam... is a brand that provides customized illustration service based on MBTI, while having a variety of products that the audience can collect.
Brand purpose:
To show the diversity of personalities, to make connection, and to understand people.
The brand utilises holographic and gradient colours as a metaphor to the diversity of personalities.
Customized personality name cards:
Inspired from the conventional name cards which only introduce you through your occupation, the personality cards of Iam... not only feature your customized portrait, but also introduce you through your personalities.
Collection Of Merchandises
Website:
The website allows the users to take the MBTI test, sign up for customized illustrations, and purchase merchandise.
Prototype:
Promotional Instagram Page & Stories
Project done in 2022.
